AYERS ISLAND, Maine--(BUSINESS WIRE)--Aug. 6, 2004--Can anyone build a viable business on Wi-Fi? Could more than one business model and one compelling value proposition apply? What is the market for Wi-Fi? Should it be free for all users? Should it be a service of municipal governments? How well do the industry watchdogs for the capital investment community provide information and advice? Do they consider both the technology developers and the enterprise adopters in their analyses? Should we worry that this current telecommunications star might repeat the boom and bust of the dot com predecessors?

These and other burning questions are tackled head-on in a report just released by CCG Group LLC. Their Market Environmental Analysis (MEA) of the Wireless Fidelity (Wi-Fi) market probes the influences on this rapidly evolving domain. A real time-saver for busy managers wanting to understand the market, this report pulls together information from many of the industry's watchdogs and analysts, such as IDC and Gartner, to compare the opinions and predictions offered in their publications. CCG Group gives a brief overview in layman's terms of the technologies involved in Wi-Fi, directing special attention to the demand side of the market -- from the enterprise user's perspective and the potential for improved performance -- and the market systems in the industry, all the way through the value chain necessary for producing the service. The MEA takes a careful look at the oft-times overlooked influences on the market dynamics of state policy and the institutions that grow up around enterprise behavior and technology offerings. These factors profoundly influence the direction of market development. The report documents the fluid character of this market environment, as change in any one aspect induces changes in all the other areas.

The MEA can be purchased on the CCG Group website at www.ccggroup.net or by contacting any one of the principals of the group.

Recognizing that the pace of technology advance commonly outstrips the ability of human beings to exploit the potential of the technology, CCG Group was formed to improve radically the way technology is marketed, evaluated, and used. The principals in the group have over 70 years combined experience in the consulting field, most of it for the telecommunications and high technology industries. In addition to their strategy consulting engagements, they have given seminars, presented at conferences, and delivered laboratory simulations to scores of clients in the United States and Europe.

Contacts
CCG Group
Mimi Cremer, 406-932-5774