CCG Group's Market Decision Guide Shows the Way for Wi-Fi

AYERS ISLAND, Maine--(BUSINESS WIRE)--Aug. 23, 2004--What's really going on out there with wireless Internet access and the 'mobile enterprise'? CCG Group has discovered that, when it comes to the players delivering solutions to this market, users don't see technology as a differentiator. Vendors who are preoccupied with building better mousetraps may find this disquieting, but the issue for users is simply value.

Dr. David Gautschi, CCG Group Research Director says, "Having taken a cold, hard look at Wi-Fi, we find there's a market for the service, but there appear to be numerous misguided efforts to sell it." Our Market Decision Guide (MDG) (http://www.ccggroup.net/products/reports_index.html) extends the broad overview of our Market Environmental Analysis to dive into the critical details. Not only do we identify nine benefit segments of users in the enterprise market, we describe the value chain that serves these end markets. 0

CCG Group's MDG offers straightforward solutions to the Wi-Fi decision makers on both sides of the market. It connects market diagnosis with granular information for choosing customer targets, for positioning offerings, and for determining optimal partners. Clearly, not all players can play the same game, and no single vendor has a complete solution. The MDG takes the extra, all-important step of laying out the frameworks for making decisions based on an incisive and comprehensive market analysis.

Our survey of over 200 users and IT decision-makers and in-depth interviews of 75 executives validate our analysis and opinion. Using our benefit segmentation we assess the performance of 119 hotspots and hot zones in 40 cities in the U.S. and Europe to determine how well the industry serves the mobile worker. We find seven major failings that confound the delivery of value, disrupt pricing, and confuse users. Gautschi asserts, "Players in the value chain will be challenged to earn a return without correcting these mistakes."

CCG Group worked with its network of industry experts and academic advisors to create this guide to help players up and down the value chain to improve their own market positions and advance the state-of-practice.

Known for exceptionally rigorous analyses of the markets for emergent technologies and for its trenchant interpretations of management imperatives, CCG Group passionately pursues its mission to improve radically the way technology is marketed, selected and used. CCG Group clients include carriers, manufacturers, software providers, enterprises adopting technologies, executive education programs, and systems integrators.

Contacts
CCG Group
Mimi Cremer, 406-932-5774