Ayers Island, Maine. November 6, 2004. Most research organizations busy themselves with loudly promoting their forecasts of what the world of technology is going to look like in the next twelve to sixty months. CCG Group has concluded that the information in most published forecasts of technology markets does not help technology buyers, technology sellers, or technology investors make good decisions.

The primary flaw of the forecasts is that they almost all assume technology determinism. That is, they assume that the technologies drive the markets. There is ample evidence over the course of the past two years – not to speak of the past 100 – to suggest that this assumption is just plain weak. Brilliant minds have been applied to achieving remarkable technology breakthroughs, but the satisfaction of such achievements has not been complemented by rigorous technology commercialization. It is almost as though the technology vendors and their various accomplices simply expect prospective users to figure out what to do with the technologies they deliver.

To address this widespread failure in the industry, CCG Group has launched six new reports that diagnose common problems in matching technologies to opportunities in enterprise markets and that offer practical solutions for resolving those problems. Based on interviews, surveys, and observation of technologies in the field, these reports are not only easy to read, they are easy to use.

“If you work for an access point manufacturer, let’s say, it really isn’t enough just to ask for the bottom line prediction of what Wi-Fi equipment sales are going to be,” says Mimi Cremer, CCG Group principal. “If a decision-maker doesn’t understand how that number came to be the number everyone looks at, then how does the decision-maker know that he is not just one more member in a flock of sheep or, worse, in a column of lemmings? The possibilities of such new technologies as Wi-Fi, WiMax, EV-DO are, perhaps, intoxicating. I’ll accept that. So, we’ve produced these reports to help people in technology markets to make sober decisions.”